Showcasing Burlington for the Pan Am Games Torch Relay

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Innovate Burlington is a not-for-profit marketing consultancy dedicated to supporting the growth of local businesses. Combining the fresh thinking of recent graduates with the guidance of expert mentors, Innovate Burlington partners with companies to deliver new ideas and insights that have a lasting impact on their strategy and marketing. Learn more on their website.

Innovate Burlington is working with the upcoming Toronto 2015 Pan Am Games organizing committee on engagement and community support for their Torch Relay.

I am pleased to share with you a guest blog by Kevin Degruijter, Sales and Marketing Coordinator with Innovate Burlington.

Viva PanAm BurlingtonThe Pan Am Games, the world’s 3rd largest international multi-sport games, are coming to Toronto in 2015! Close to 7,000 athletes from 41 nations will be participating in the 36 Pan Am and 15 Parapan Am sports (List here). The games may be a year and a half away, but like the athletes, that doesn’t mean we can’t start getting prepared now!

With close access to competition venues in Hamilton (soccer), Milton (cycling) and Toronto (multiple sports), Burlington residents have a great opportunity to become involved and witness the games first hand!

In advance of the games, the Torch Relay will make its way through the Burlington. We want to know your ideas for how to make this the best possible showcase of Burlington! To accomplish this, we are hosting a Twitter Party on Tuesday, November 19th from 8-9pm.  Here are the questions we will be asking you:

  • What do you love about Burlington?
  • Where’s your favourite place to go in your town?
  • Who is your local sports/Olympic hero?
  • What’s your favourite picture of Burlington? Share it with us for a chance to win a special prize!
  • What Burlington community event do you always look forward to?
  • What’s your favourite Pan Am sport?

A Twitter Party is an online discussion designed to inform and engage with people on a particular issue. We hope to start the conversation with local residents early to make sure their voices are heard and become an integral part of the Torch Relay planning process.

The official hashtag for the event is #YourPanAm, signifying the opportunity to truly make the Toronto 2015 Pan Am Games your own.

To participate, all you need is a Twitter account and to follow us @InnovateBurl so you can tweet with us (using the hashtag #YourPanAm) on the night of the 19th.  It’s that easy!

For more information and to register for the chance to win a Pan Am Games prize pack, visit our Twitter Party invite page: www.twtvite.com/YourPanAm

If you’d like more information on getting involved with the games, click here.

We hope to hear from you on the 19th!

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